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STRATEGIC ALIGNMENT

Review your marketing mix and the market. Decide and outline the correct price, promotion, placement and product strategy.

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Know your competitor and your retailer, do the necessary benchmarking to strengthen your proposal.

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STRATEGIC NEGOTIATION

Learn the top 10 mindset and behaviours of strategic negotiators and how you can apply that in your business negotiations, create levers, add value in place of cost reduction. 

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STRATEGIC JBP'S

Position like a challenger, prepare like a brand leader. Understand your business partnership key metrics and build long term plans and strategy. Learn the right questions that take you from product to partnership.

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STRATEGIC RETAILER PITCHING

Remove the fluff and dive into the buyers mindset. Know what moves the dial  and what makes quick decisions a yes, rather than a No!

Apply to the Product to Partnership Food and Drink Accelerator

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We empower aspiring food and drink brands to transform their innovative product ideas into successful businesses. Whether you’re just starting out or looking to scale, our networking provides the resources you need to thrive in today’s competitive marketplace​

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Join a vibrant inclusive community of like-minded innovators, and gain valuable insights, and unlock the potential of your ideas. Let’s build the future together! Explore and meet amazing brands, and do great business.

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Apply here

What position do you hold in your business?
What is your turnover now?
Multi-line address
Price for Product to Participation per business
£2,000
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